New Opportunity Assessment - Whether starting a company or considering a new idea, the first question is what is the market for this product. Act one has extensive experience in:

Market analysis and sizing Concept testing Business model development

Product Development - Initial visions often need some tailoring for the target market. We can help with:

Background market research in the primary target market Product positioning Developing a market requirements document Custom market research to refine the product definition Facilitating market informed trade-offs as the development process evolves Target prioritization

Clinical Plan - Marketing of medical products is dependent on the clinical strategy. Early marketing input facilitates:

Inclusion of endpoints needed for promotional claims Phrasing that lends itself to marketing quotes at launch Publication plans that maximize the success of the launch

Business Model - As the product and company evolve, the business model often needs revision or amplification. Act One can do:

Market segmentation Refining the product positioning Custom market research to inform pricing levels and models (e.g. disposable v. re-useable) Competitive analysis Market analysis and sizing work for additional applications of the core technology into secondary and tertiary markets Identifying strategic partners

Corporate Communications - Communication starts with the first shared idea not the first brochure. We can maximize the value of your existing communications by:

Refining your corporate message Reviewing the corporate materials including business plans for message consistency Evaluating early PR potential - develop and oversee implementation if appropriate

Nuts and Bolts Help . . .

Act One can also assist with the following:

Business plans Management presentations Web sites, corporate ID, and collateral Marketing plans and budgets